Melrose

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Melrose Avenue is, hands down, my favorite street in LA. Now, Due to the large number of famous streets in Los Angeles, this statement is not something to simply disregard. Melrose is perfect for any occasion, whether it be a cappuccino at Alfred’s Coffee or a hectic shopping day filled with Marc Jacob handbags, there’s bound to be something for everyone.

During the 1980s, Melrose introduced Los Angeles to a new type of culture: punk and new wave. The street was soon crawling with independently run establishments with a keen desire to be different; thus, Southern California was automatically engrossed with this new alternative, grungy lifestyle which clearly defined the 80s. It is quite simple to now see why this avenue is a staple, both historically and socially. Tourists from around the world make sure that they visit the infamous Kardashian owned DASH store, shoot an artsy selfie against Paul Smith’s hot pink wall, and take a gander at the selection of tattoo parlors.

My day on Melrose mainly consisted of pretending that I could afford the thousand dollar handbags lining shop windows. This avenue definitely does the pretentious aura of Hollywood justice.  I encountered countless designer shop owners snickering behind their Chanel lipstick, certain that a I, as a college student, could not afford even one product in their store. But that is a large part of why I love this part of town. That sounds absolutely ridiculous, I know. Something about their negative glances fires up my ambition to one day be as successful as them, with hopefully a better attitude towards those trying to create their careers.

Melrose Avenue defines the oddity of LA to complete perfection. A feverish juxtaposition between snobby and punk rock, it is the absolute best location to define what Southern California is about.

One Comment

  1. Sean Smith

    So what then does Melrose represent? Dig a bit deeper. What brings tourists here, what LA are they hoping to find? You write of one day hoping to afford the consumer goods on Melrose, what does that desire reveal about our culture and what Melrose stands for? What about the history of the street? Has a it always inspired high end consumer dreams? During those punk 80s did it inspire desire, fear? What made it transition from edgy “punk” to high end fashion? Dig deeper think more critically about these spaces and remember the theme of the class, “invention of a city.”

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